Market Leader book page 48 Exercises

1 use “a”, because “publicity stunt”, is a singular noun and begins with consonant.

2 use “a”, because “sky divers”, is a singular noun and begins with consonant.

3 use “an” because “entire” begins with vowel sound.

4 use “a” because “live” introduces new information and begins with consonant 

A live advertising, and a campaign. 

Almost as soon as the “gorilla” television commercial for Diary Milk chocolate was first shown on 31 August, The people started posting it on YouTube.

The people also started asking questions, like did it a feature real gorilla playing drums?

So what role did the extraordinary take-up of the gorilla ad on Internet play in Diary Milk’s success?

And was a success of the advert a lucky break? for like Unilever and Diageo, Cadbury has benefited from the free “viral”

Distribution of its advertising on Internet as the consumers e-mail, post and create spoof versions of gorilla campaign.

Gorilla commercial is the most viewed advertisement so far this year on youtube, the content-sharing website.