Ford Motor Company structure, Advertising, financial, competitors

Structure

source:https://www.cogmap.com/chart/ford-motor-company

source: https://corporate.ford.com/microsites/sustainability-report-2012-13/people-customers-awareness

In 2012 Ford motor Company introduces a global brand promise, which is summarized by the phrase “Go Further. That represents the culture and differential of ford from others.

Social Media

Social media is now a mainstream communication channel. Companies such as Facebook, LinkedIn, Zynga and others are publicly traded, and companies, media and individuals are using these platforms at an unprecedented rate. Facebook alone, for example, has more than 1 billion active users.

Ford are using social media platforms such as Facebook, Twitter, Google+, Instagram, YouTube and others to connect with customers and get the word out earlier than ever about new products.

Other Nontraditional Marketing

Ford uses a range of other nontraditional marketing and communications efforts to increase awareness of our products and engage consumers and stakeholders.

 Through our Drive One campaign in North America, for example, we offer opportunities for people to experience our vehicles firsthand.

The campaign highlights Ford’s four key brand pillars: safety, quality, green technologies and smart technologies.

Through these programs, participants test-drive a new Ford vehicle and help raise money for their local high school or local nonprofit. For each test-drive that occurs during the single-day events, Ford donates $20 (up to a total of $6,000 per event) to fund school and nonprofit activities.

Traditional Advertising

Finally, they use traditional advertising to inform consumers about products and corporate performance. They use three primary advertising strategies: corporate-level communications about Ford Motor Company, advertising about brands and specific products, and dealer-level product advertising. The goal of these advertising strategies is to sell vehicles. But just as important, we are aiming to increase general awareness about the excellence of his products and corporate performance among people who are not yet in the market for a vehicle.

-       Describe if these methods of advertising have been successful or not, Why?

For us the three methods have been successful, proportionally to their uses. Clearly, social media and digital technologies are in top of media advertising.

-       Identify what is the currently economy situation of the company in the foreign market.

Snapshot: Financial Health

Illustration 3- Ford Financial Health, font:https://corporate.ford.com/microsites/sustainability-report-2012-13/financial

Explain, what are the most important competitors of this company in the foreign market.

The most important competitors of Ford Motor Corporation are:

America

General motors

Europa

Mercedes Benz

BMW – Group

Asia

Toyota

Nissan

Hyundai