Exercises Market Leader book on page 44

Magazines, television, social networks, Internet, radio 

1 Cinema, commercials, exhibitions, Internet, press, radio, television

2 banner ads, exhibitions, free samples, outdoor advertising, pos, pop ups, posters, viral, product placement  

3 communicate, endorse, place, run, sponsor, target,

Radio – Announces,

Internet – Banners,

Newspapers – Announces,

Television – spots,

Magazines - posters 

Communicate a message, communicate an advertisement

Place an advertisement, place a campaign

Sponsor an event, sponsor a product 

- A lot of cosmetics companies give away free samples so that customers can try the products before they buy.

- Advertising companies spend a lot of money on creating clever slogans that are short and memorable, such as the message for Nike, “just do it”.

- Celebrity exhibition is a technique that is very popular in advertising at the moment

- If news about a product comes to you by word of mouth someone tells you about it rather you seeing advert.

- Many companies use post and electronic mailshots because they can target a particular group of consumers all at the same time. 

- I has read of viral campaigns of Apple, and his product Iphone

- The slogan of “Cali Vea chicken” is “Hey !! , Look, see”

- Heineken beer is the sponsor of European champions league of soccer.