Exercise A, B and C. of Market Leader book page 8

A. Chris Cleaver is Managing Director, Business Brands and Dragon Brands.

Listen to the first part of the interview and tick the points that he makes.

1 helps people to become familiar with a product X

2 gives a product an identity.

3 increases the sales of a product of service.

4 enables the target consumer to decide if they want the product or not. X

B. Listen to the second part of the interview and answer the question.

What is the main function of a brand?

The main function of a brand is given to the consumer information, about the products or services, related with an image or slogan. That can feel a perception or awareness about the products in the costumer.

C. Listen to the final part.  In which two ways has Chris Cleaver’s company helped Nokia.

-Business Brands and Dragon Brands Company has helped to Nokia to discover with an introspective question, what about Nokia and how does it relate with their customers

-They have helped them to develop the N series to keep a fresh brand and satisfy needs from Younger Consumers.